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  • San Chima

Insightful questions to spur your business onwards – Part 2

Updated: Dec 8, 2023

Insightful questions to spur on your business

In Part 2 of this short series, I continue to explore thought-provoking questions that can steer your business towards growth and prosperity. I’ve got another 3 questions that will drill down into the heart of your business to find out what makes it tick, and what will take it onwards.

1. What is your pricing strategy and why?

Pricing plays a crucial role in your business's success. Are your prices competitive within your industry? Do they reflect the value you provide? Understanding your pricing strategy and the rationale behind it is essential. Consider whether it's time to re-evaluate your pricing structure to better align with market trends and customer expectations. Most importantly, understand why your prices are what they are.

2. What are the upcoming trends in your industry?

Staying ahead of industry trends is a key driver of business success. It’s about having your eye on the future and the opportunities that will present. The business landscape is ever-evolving, and what works today may not be effective tomorrow. Invest time in researching and staying informed about the latest developments in your industry. Identifying and capitalising on emerging trends can give your business a competitive edge. The businesses that succeed don’t develop a single model and stick to it – they are adaptable and flexible.

3. How are you generating sales leads, and can you improve this?

Generating sales leads is fundamental to business growth. Examine your lead generation strategies to determine their effectiveness. Are you leveraging online marketing, social media, or networking events? Are there opportunities to expand your reach and attract a broader audience? Technology is a powerful tool that can drive efficiency and innovation in your business. Evaluate your current technology infrastructure. Are you using the latest software, automation tools, and analytics to your advantage to generate sales leads? Regularly reviewing and refining your lead generation efforts can yield significant improvements in your sales pipeline.

A journey of self-discovery and growth

As a business owner, embarking on a journey of self-discovery and growth is essential to your success. The answers to these insightful questions can serve as a compass, guiding you towards a brighter future for your business.

As a business coach, I’m here to support you on this journey, providing guidance and expertise to help you navigate the challenges and opportunities that lie ahead. Keep asking questions, stay curious, and watch your business thrive and flourish. And give me a call on 07973 220464.

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